Pricing your artwork can feel like walking a tightrope. Go too high, and you fear no one will buy. Go too low, and you risk undervaluing your time, skill, and creative labor. For women artists, this challenge can be compounded by internalized messaging around worth and confidence. This guide is here to help you shift that mindset and price your art with clarity and courage.

1. Know Your Costs (and Don’t Skip This!)

Start by calculating your material costs, studio rent, tools, framing, marketing, and time. If you’re spending 30 hours on a piece, your time is part of the value. Don’t let “passion” become an excuse to undercharge.

2. Research the Market

Look at artists with similar styles, mediums, experience levels, and audiences. What are their prices? What’s selling? This gives you a baseline — not to copy, but to understand where you fit in.

3. Factor in Your Experience

Are you a new artist building your audience? Or do you have a solid CV of exhibitions and sales? Your background helps inform your pricing tier.

4. Create Tiered Pricing

Offer a range — originals, small works, limited edition prints, and even merch. This invites buyers at different budgets while preserving the value of your high-end work.

5. Talk About Your Art (and Your Price) with Confidence

Your pricing isn’t just about numbers — it’s about how you communicate the value of your work. Be clear. Be proud. Art buyers often buy you as much as they buy the piece.

Final Thought
Your art has value because you made it. Don’t shrink from your worth. Price your work with the same energy you bring to creating it.